Account-Based Marketing (ABM)/ Account-Based Experience (ABX)

Build or refine your ABM model across one-to-one, one-to-few and one-to-many programs.

This may include:

• ABM maturity assessments 
• Ideal customer profile and account selection frameworks 
• Program architecture and prioritization 
• Account tiering 
• Roles and responsibility mapping 
• Sales and marketing alignment 
• Measurement strategy 

Turn customer, account and intent data into audiences your teams can actually activate.

This may include:

• Intent signal strategy 
• Keyword and topic development 
• Buying-stage segmentation 
• Persona and buying-group design 
• Industry and use-case clusters 
• Exclusion and suppression logic 
• Audience governance 

Design connected experiences that respond to where an account is in its buying journey.

This may include:

• Account journey mapping 
• Stage-based campaign design 
• Channel orchestration 
• Content and message alignment 
• Sales activation plays 
• Trigger-based workflows 
• Engagement and progression strategies 

Help teams get more value from the platforms they already own.

Relevant experience includes:

6sense, Salesforce, Eloqua, Marketo, Pardot, Salesloft, Drift, LinkedIn, Bombora, G2 and PathFactory

Support may include:

• Platform assessments 
• Segmentation and workflow design 
• Taxonomy and data cleanup 
• Integration strategy 
• Campaign activation 
• Reporting frameworks 
• Adoption and governance 

Give marketing and sales teams the tools, confidence and shared language they need to execute ABM consistently.

This may include:

• ABM training 
• Sales activation workshops 
• Journey-mapping sessions 
• Campaign planning workshops 
• Playbook development 
• Platform training 
• Executive and stakeholder education