Meet Anjeli

Anjeli Jackson is a demand generation and ABM strategist with a background that started in fashion before evolving into the world of B2B marketing. After studying fashion design and merchandising at Kent State and earning her BBA in Marketing from Ohio State, she built her foundation in enterprise sales at IBM and GE Healthcare before finding her lane in digital marketing and account-based demand programs.

Today, Anjeli leads ABM strategy and platform execution at OpenText, where she manages multi-instance 6sense deployments across eight product lines, builds intent-driven pipeline programs, and bridges the gap between sales and marketing. Her campaigns have driven a 5.4x lift in account engagement, 27% marketing-influenced revenue in 30 days, and a 300% lift in demo form fills — results that earned her a spot on the stage at the 6sense Breakthrough Conference, where she presented OpenText's approach to high-precision ABM at scale.

She brings the same attention to detail, aesthetics, and audience intuition from her fashion roots to every campaign she builds — because great marketing, like great style, is about saying exactly the right thing to exactly the right person.